Effective Date: March 5, 2026
This Privacy Policy explains how RECOIL Network, operated by CMG West, LLC ("RECOIL Network," "we," "us," or "our"), collects, uses, discloses, and protects information when you visit our websites located at recoilnetwork.com, admin.recoilnetwork.com, and any related subdomains (collectively, the "Site"), or use our advertising network services.
By using the Site or our services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.
1. Who We Are
RECOIL Network is an online advertising network operated by CMG West, LLC, a Wisconsin limited liability company with its principal place of business at 5583 W. Waterford Ln., Suite D, Appleton, WI 54913. We operate media properties focused on firearms, firearms lifestyle, knives, and urban and wilderness survival and self-reliance content.
2. Information We Collect
2.1 Information You Provide Directly
When you register as an advertiser or otherwise interact with the RECOIL Network platform, we may collect:
- Name, company name, and job title
- Email address, phone number, and mailing address
- Billing information, including payment card or ACH details (processed via secure third-party processors)
- Login credentials for the admin portal
- Campaign details, creative content, and targeting parameters
- Communications you send to us
2.2 Information Collected Automatically
When you visit the Site or interact with ads served through our network, we and our technology partners may automatically collect:
- IP address and approximate geolocation
- Browser type, operating system, and device identifiers
- Pages viewed, links clicked, and time spent on pages
- Referring URLs and exit pages
- Cookie identifiers and similar tracking data
- Ad impression, click, and conversion data
2.3 Information from Third Parties
We may receive information about you from third-party data partners, advertising technology vendors, and demand-side platforms (DSPs) to enhance ad targeting, frequency capping, and campaign analytics.
3. How We Use Your Information
We use the information we collect for the following purposes:
Account & Payments
To create and manage your advertiser account on the RECOIL Network platform; to process payments and send billing communications.
Advertising & Support
To deliver, measure, and optimize advertising campaigns; to provide customer support and respond to inquiries.
Security & Compliance
To detect and prevent fraud, invalid traffic, and abuse; to comply with applicable law and enforce our agreements.
Communications & Improvement
To send administrative notices, product updates, and marketing communications (you may opt out of marketing emails at any time); to improve the Site and our services through analytics and research.
4. Cookies and Tracking Technologies
RECOIL Network and our advertising partners use cookies, pixel tags, web beacons, and similar technologies to:
- Authenticate users and maintain session state
- Measure ad delivery, viewability, and performance
- Enable audience targeting and retargeting
- Detect and prevent fraudulent traffic
You can control cookie settings through your browser. Note that disabling cookies may affect the functionality of the Site and the admin portal. For information on opting out of interest-based advertising, please visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
5. Sharing of Information
We do not sell your personal information to third parties. We may share your information as follows:
Service Providers
We share information with vendors who help us operate the platform, process payments, deliver ads, and analyze performance. These vendors are contractually bound to protect your information.
Advertising Technology Partners
We share data with DSPs, ad exchanges, and data management platforms as necessary to serve advertising on the RECOIL Network.
Legal Compliance
We may disclose information when required by law, court order, or government authority, or to protect our legal rights.
Business Transfers
In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
With Your Consent
We may share information for other purposes with your explicit consent.
6. Data Retention
We retain personal information for as long as your account is active or as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it in accordance with our internal data retention schedules.
7. Children's Privacy
The RECOIL Network and its advertising services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected such information, we will take prompt steps to delete it.
8. California Residents
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:
Know
Know what personal information we collect, use, disclose, or sell.
Delete
Request deletion of your personal information, subject to certain exceptions.
Correct
Correct inaccurate personal information we hold about you.
Opt Out
Opt out of the sale or sharing of personal information.
Non-Discrimination
Non-discrimination for exercising your privacy rights.
9. European Territory Visitors
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent laws, including the right to access, rectify, erase, and restrict processing of your personal data, as well as the right to data portability and the right to object to processing. To exercise these rights, contact us at privacyconcerns@recoilnetwork.com. You also have the right to lodge a complaint with your local supervisory authority.
10. Data Security
We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, alteration, and disclosure. However, no transmission over the Internet or electronic storage method is 100% secure. By using our Site and services, you acknowledge and accept this inherent risk.
11. Third-Party Links
The RECOIL Network Site and advertising placements may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
12. Mobile Opt-Out
To opt out of interest-based advertising on mobile devices:
iOS
Settings > Privacy > Tracking > Disable "Allow Apps to Request to Track"
Android
Google Settings > Ads > Opt out of Ads Personalization
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on the Site with a revised Effective Date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.
14. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
RECOIL Network / CMG West, LLC
5583 W. Waterford Ln., Suite D
Appleton, WI 54913
RECOIL Network Privacy Policy